Resume ​

Professional Experience ​

Department of Home Affairs ​

Digital Content Creator and Data Analyst (January 2018 to Current) ​

Key Responsibilities

• Manage the National "Operation JARDENA" Intranet site utilising the Microsoft SharePoint content management system (CMS).
• Build and deploy several online tools to capture data for the Operation.
• Create and publish graphical dashboards for the work area to help Senior Executives visualise current activities, allocate resources, forecast opportunities and threats, identify risks and make critical business decisions driven by data.
• Design, develop and implement the Over My Shoulder (OMS) tradecraft training website using the SharePoint content management system and REST API.
• Design and create various digital assets for use on the SharePoint site.
• Migrate SharePoint data from the legacy Supply Chain Operations Intranet to the Jardena portal.
• General updating, maintenance and continual development of the Intranet site and content.
• Develop new course materials and convert existing materials for the Over My Shoulder training website.
• Work closely with other members of the team to problem solve, develop ideas and help facilitate the creation and delivery of online tools.
• Provide advice, technical expertise and operational guidance to staff on how to use the web environment.
• Liaise and communicate with external stakeholders in the supply of goods and services.
• Query, shape, clean and analyse data from numerous data sources primarily SharePoint and Teradata.
• Producing data visualisations using Tableau Desktop.

Superior Engineering ​

Digital Content Creator – Web / Graphic Design, SEO Specialist, Marketing and Social Media Manager (February 2014 – January 2018) ​

Key Achievements

Responsible for the successful implementation and management of the organisations online presence with the creation of a new mobile friendly eCommerce website along with several Drupal and WordPress microsites within allocated budgets and deadlines resulting in achieving exponential growth in website sales and traffic year after year.

Summary

• Search Engine Optimisation (SEO Specialist).
• Social Media Manager.
• Traditional Marketing and Online Marketing.
• Graphic Design and Illustration.
• Email Marketing.
• Digital Content Creation.
• Web Design and Multimedia Design.

Responsibilities

• Manage the organisations eCommerce website using the OpenCart platform and the Superior Engineering Enterprise Management System.
• Design, develop, manage and implement web projects (websites, graphics, marketing, newsletters etc.) from concept stage through to architecture, publishing, monitoring and review using a variety of publishing platforms and desktop software.
• Search Engine Optimisation (SEO/SEM) - Develop, manage and implement the organisations SEO, Web Page Optimisation (WPO) and Search Engine Marketing (SEM) strategies as well as Google AdWords and Bing Ads.
• Social Media Management and Social Media Marketing - Develop, manage and implement the organisations Social Media engagement and communications to increase organic growth: Facebook, Instagram and YouTube.
• Content Marketing and Digital Content Creation - Create and deliver high quality content including graphics, videos, photography and multimedia elements for the organisations primary website, various microsites, newsletters, marketing campaigns and social media.
• Develop and bring to life exciting and engaging microsites using the WordPress and Drupal Content Management Systems (CMS) platform.
• Collaborate with the marketing and sales team to deliver on traditional and digital promotional and marketing activities.
• Create, develop and publish electronic newsletters using Active Campaign, while maintaining and growing the organisations Electronic Direct Marketing (EDM) database.
• Provide statistics and insights to the business owner, sales manager and the marketing department on website, social, SEO and newsletter performance using various analytics tools.
• Graphic Design and Illustration - Create and develop graphic design projects for print such as magazine ads, brochures, catalogues, packaging, vouchers and signage.
• Manage, liaise and communicate with external stakeholders in the supply of goods and services: Enterprise Management System, senior web developers and website hosting providers.

HART Sport Australia and New Zealand ​

Website Manager, SEO, Marketing and Social Media Manager (October 2009 – February 2014) ​

Key Achievements

Responsible for the successful implementation and management of the migration and implementation of the HART Sport legacy eCommerce website to an up-to-date mobile friendly platform, incorporating a B2B and B2C Enterprise Management System (EMS) namely Commerce Vision and Pronto.

Summary

• Search Engine Optimisation (SEO Specialist).
• Social Media Manager.
• Traditional Marketing and Online Marketing.
• Graphic Design and Illustration.
• Email Marketing.
• Digital Content Creation.
• Web Design and Multimedia Design.

Responsibilities

• Manage the organisations eCommerce websites in Australia and New Zealand using Commerce Vision Software and the Pronto Enterprise Management System.
• Design, develop, manage and implement web projects from concept stage through to architecture, publishing, monitoring and review using a variety of publishing platforms.
• Develop, manage and implement the organisations Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategy.
• Develop, manage and implement the organisations Social Media strategy on targeted social media channels: Facebook and YouTube.
• Create website graphics, infographics, product videos, product photography and various multimedia elements for the organisations website pages, electronic newsletters, marketing campaigns and social media channels.
• Prepare and write content for the web including product descriptions, social media content, website metadata, news articles, electronic newsletter copy and sponsor testimonials.
• General updating, maintenance and continual development of the organisations website and content.
• Create, develop and publish electronic newsletters using various platforms and maintain the organisations Electronic Direct Marketing (EDM) database.
• Provide statistics and metrics to senior management and the marketing department on website performance using Google Analytics.
• Create graphic design projects for print such as brochures, catalogues, packaging, vouchers and signage.
• Work closely with other members of the Marketing team to problem solve, develop ideas and help facilitate the creation and delivery of promotional advertising and marketing campaigns for print and online.
• Provide training, advice and operational guidance to staff on how to use the web environment to communicate information effectively on matters relating to web publishing (text, graphics and multimedia).
• Liaise and communicate with external stakeholders in the supply of goods and services: Enterprise Management System, website hosting, payment gateway providers, printers, freight companies and third party web supply.

Northern Territory Government (NTG) ​

Website Manager (March 2005 – September 2009) ​

Key Achievements

Responsible for the successful implementation and management of a number of Northern Territory Government (NTG) websites including the Territory Business Channel (TBC Business Portal), Fisheries, Skilled Migration, Research and Development, Intranet and the Land Development Corporation in accordance with whole of government web standards.

Responsibilities

• Create, develop and manage web projects from concept stage through to architecture, implementation, publishing, monitoring and review.
• Create website graphics and various multimedia elements for the organisations websites, intranet and online tools.
• Provide training, advice and operational guidance to internal staff on how to use the web environment to communicate information effectively to clients and on matters relating to web publishing, user focused design and website content accessibility (text, graphics, documents, navigation and multimedia best practices).
• Ensure future development needs for the department websites take advantage of new and emerging web technologies and techniques, without compromising whole of government web standards.
• Develop, manage and implement the organisations Search Engine Optimisation (SEO) strategy.
• Promote web applications to key internal and external clients and stakeholders.
• Manage and oversee external contractors in the supply of goods and services: graphic design, website database development (Oracle), web hosting and printed marketing materials.
• Work closely with other members of the Marketing team to develop ideas and help facilitate the creation and delivery of promotional materials and marketing campaigns.

Key Strengths ​

• Well-developed project management, time management and trouble shooting skills.
• Strong initiative and work ethic, being reliable and consistent in my performance.
• Excellent communication, interpersonal, decision making and problem solving skills.
• Results oriented - take responsibility and ownership of projects and tasks.
• Capable of managing internal and external relationships with key stakeholders.
• Ability to work well individually and within a team.
• Ability to learn new skills, systems and procedures quickly.
• Able to learn from mistakes and overcome obstacles.
• Follows Workplace, Health and Safety (WH&S) guidelines at all times.

Skills Matrix ​

1 = Exposure only, 6 = Average, 7 = Good, 8 = Very Good, 9 = Excellent, 10 = Expert

Interests ​

• Web development and technology.
• Data analysis and visualisation.
• Photography, design and illustration.
• Fishing, camping, travelling and the outdoors.
• Keeping physically and mentally active.
• Cooking on the barbecue over coals.
• Rugby League.
• Spending time with the kids.

Awards ​

• Innovation Award – ABF Commissioner Awards 2022 - Canberra.